Fruit bowl PHOTOSHOP

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Reception theory

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 1) A preferred reading of a text is the mindset the producers want you to take away from the piece of media that they are showcasing to you. 2) The oppositional reading is the mindset the producers don't want you to take away from the piece of media, basically the opposite of a preferred reading. It is also the reading when people disagree with the advert and preferred reading. 3) In the trailer Harry Brown want the audience to feel like the teens are a threat and dangerous, he wants the audience to feel as if the teens are the evil or bad guy in the film e.g. the use of weapons and language used but also the clothes they are wearing and the body language. 4)People or teens may reject this mindset and have an oppositional reading because they don't believe the stereotype that ALL teens are a threat to vulnerable people and that teens are dangerous murders. 5) The preferred reading for the McDonald's advert is for the audience to see or watch it and to want to buy and eat t...
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CSP case studies: Final index

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    Magazines: Tatler   Advertising and Marketing: Galaxy Audrey Hepburn advert   Music Video: One Direction   Music Video: Arctic Monkeys Television: Class  - Language and Representation Television: Class  - Industry and Audience   Television: Doctor Who - Language and Representation   Television: Doctor Who - Industry and Audience   Newspapers: The Daily Mirror - Language and Audience   Newspapers: The Daily Mirror - Representation and Industry   Newspapers: The Times - Language and Audience Newspapers: The Times - Representation and Industry
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Camerawork and editing analysis

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3 camera shots Camera shot 1 : At 0:16 there is a 2 shot and also a medium close up including the two characters stan ding next to eachother whilst talking to other people on a call. Camera shot 2 : at 2:17 you see there is a over the shoulder shot focusing on the camera screen infront of the woman sitting  Camera shot 3 : at 2:05 there is a close up on the boys face showing he is contenmt and happy with whats going on. Angle At 2:16 the medium shot is also a high angle shot because the characters eyes arent right in the middle of the screen and you can see them looking slightly up.This could have connotations that the people who they are on a call with are more powerful then them and could tell the audience that they are higher authority or powerful characters. One Aspect of camera movement that i noticed was PAN. The director chose to use pan because it allows the audience to see that now the caharcteers have started to move in the scene which shows they're getting ready for so...
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