Orkena's Media GCSE Blog

  1) Why did Facebook buy Instagram for $1bn in 2012 It proved that Facebook could build multiple products at the same time 2) What are the benefits for media companies of vertical integration? The beneifts for vertical integration is that you can produce more content but also gain more profit ansd also reduces costs for lots of production companies. 3) What are the benefits for media companies of horizontal integration? Benefits for horizonltal integration are that there is a wider range of audiences, ansd also you make more money. 4) What is a subsidiary? A company owned by a parent company. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Facebook, Walt disney and Coca cola 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you:  Marvel, Fox entertainment, ESPN inc, Lifetime, ABC, Pixar, Hulu, SKY, Edemol s

As a result of the internet I think audiences have a stronger power to some extent than they used to but also the industries have some power due to producing whereas audience really controls the sales and viewing rates of the media product. In my opinion the internet definitely makes the audience way more powerful than 20 years ago. The changes in the music industries have had a drastic change for audiences, some of the changes include; streaming applications, for example spotify, YouTube, music and soundclound these streaming devices have increased the easier abilities for audiences to listen to music which also increase the rate of views on music to. Another change on music industries is that the music is now global so everyone In the world can listen to music for free however in the older days you had to but CDs and records or listen to the radio and they did not have online statistics for the popularity of the music. Now also the streaming apps have subscriptions where you have to

  Passive audience : This means when audience takes away the direct message of the medias and believes  everything Active audience : This is when the audience doesn't believe everything and they chose what to believe Hypodermic needle theory : This means that audiences are always passive so they believe everything they read or watch on the media INFORMATION/SURVEILLANCE:   The news because the news is used to inform people about what happening all over the world. PERSONAL IDENTITY:   The music video with Justin Bieber called ''Holy'' is linked with personal identity because lower class people can relate with the video, parents can also relate with the video . DIVERSION/ENTERTAINMENT: The horror movie ''Hush'' is linked with entertainment because of the dramatic scenes which are entertaining for people who like to have visceral pleasure. RELATIONSHIPS: The reality show Love Island is linked with relationships because the whole show is basically base

 1) A preferred reading of a text is the mindset the producers want you to take away from the piece of media that they are showcasing to you. 2) The oppositional reading is the mindset the producers don't want you to take away from the piece of media, basically the opposite of a preferred reading. It is also the reading when people disagree with the advert and preferred reading. 3) In the trailer Harry Brown want the audience to feel like the teens are a threat and dangerous, he wants the audience to feel as if the teens are the evil or bad guy in the film e.g. the use of weapons and language used but also the clothes they are wearing and the body language. 4)People or teens may reject this mindset and have an oppositional reading because they don't believe the stereotype that ALL teens are a threat to vulnerable people and that teens are dangerous murders. 5) The preferred reading for the McDonald's advert is for the audience to see or watch it and to want to buy and eat t