Industry and audience power essay

As a result of the internet I think audiences have a stronger power to some extent than they used to but also the industries have some power due to producing whereas audience really controls the sales and viewing rates of the media product. In my opinion the internet definitely makes the audience way more powerful than 20 years ago.

The changes in the music industries have had a drastic change for audiences, some of the changes include; streaming applications, for example spotify, YouTube, music and soundclound these streaming devices have increased the easier abilities for audiences to listen to music which also increase the rate of views on music to. Another change on music industries is that the music is now global so everyone In the world can listen to music for free however in the older days you had to but CDs and records or listen to the radio and they did not have online statistics for the popularity of the music. Now also the streaming apps have subscriptions where you have to pay for premium on spotify to get no ads and to skip all the music you want, they do this to tempt the audiences to buy the subscriptions and get exclusive parts when you can just listen to music for free and this has changed the music industry drastically because now companies are making money out of just streaming music.

The advantages of these changes are first of all that you now get free and on demand music which basically means that once the music has been released you will be able to find it straight away and listen to t as many times as you want with no charge or without needing to but the album or CDs. Another advantage for music companies are that they are now global which means anyone all over the world can listen to the same music as it would be in England to Africa if they have a phone, this is telling us that now music industries can turn to be really popular in less than a year with more than a billion downloads. Another advantage is that artists are now uploading higher quality music videos which increased the amount of views and makes the artists more popular and thus has really upgraded the music industry in the past few years.

The disadvantages for music industries in 2019-2020 are first that artists are using lots of effects and auto tune on their voices which create an unrealistic feel when listening to their music because some people dont like the unrealistic sounds. This makes people not want to listen to some music because they would rather listen to real voices and no effects. Another

disadvantage is Illegal downloading from the audience, this is when instead of paying for the music the audience find a crack in the website and find a way to listen or download the music for offline listening and this really decreases profit for the companies and they dont get as much streams on the music. My last disadvantage for music is the competition in the industries this is a disadvantage because lots of artists are uploading music at a certain time and lots of new artists are debuting so older artists are losing listeners to the newer generation because of the new genre of music being created in the recent years.

 

The changes in Film and TV really have taken a toll on how everyday users watch TV shows and movies. One of the changes are the new TV streaming applications and companies for e.g. Netflix, Amazon, BBC, and ITV. Netflix in general definitely has changed the way we stream and watch TV.

An advantage of this is that the companies are paid well for streaming the movies by the producing company, this means for example Netflix have to get a certificate from the movie director to be allowed to upload that certain movie on their site, if they arent able to get the certificate then they c ant upload the movie and some other company will get the certificate so that makes it a bit harder for companies to gain profit. Another advantage for TV industries is that now the streaming apps are for use on all your devices and also you can download the movies for offline watching, this really helped the streaming companies because people spread the word and lots of people have now started to buy monthly subscriptions.

Some disadvantages for TV industries are also illegal downloading. This is the most popular disadvantage because its really easy to find websites online that play movies and TV shows in full and do not charge from it. Another disadvantage is the industries such as Netflix and Amazon may be charging too much for some people who would rather illegally download it, and this is why websites exist for free streaming. The last disadvantage is that there are lots of movies with the same plot or the same ending or lots of sequels which are basically the same, this is a big disadvantage because lots of the audiences want to see something unique and different and there arent a lot of those types of movies and TV shows in the industries. Also Netflix doesnt release new movies when they come out and release them a few months later and this is what lots of people really dislike about the Netflix application.

The new changes to newspapers and Print is that now anyone with a phone can view the news live online for free, and also another new change the past 15 years is anyone with a phone can become a journalist (citizen journalist).

The first big disadvantage was previously stated in the introduction sentence, which is online news. This is a big disadvantage because now instead of paying for paper newspapers you can view the live news online for FREE. This has drastically changed the sales in the print industry because now barely anyone who have phones buy newspapers and even if you dont have phones in the cities and restaurants there are usually small TVs or radios that tell you the live news so really there in no need for newspapers in the 21^st Century. Another disadvantage is there are lots of fake news on social media including Twitter, Instagram and also YouTube. This is another big issue because nowadays lots of people believe what lots of celebs say online. A smaller disadvantage is also that now anybody at all can be a journalist which is also a advantage but its a disadvantage because now journalists who are getting employed dont really need to because anyone can be a journalist.

 

Some advantages for the Print industries are that the printed newspapers are actually trustworthy because they are reviewed for fake news before printed all around the country and this eliminates the fake online news disadvantage. Another advantage is that anyone with a phone has the power to be a journalist and can be self-employed because its really easy to just record something like a car accident and post it and you can get a lot of revenue for just posting a video.(This is also a disadvantage you can read in the previous paragraph). Adding onto the list another advantage is that audiences can access the news from everywhere as previously stated, this is really good for people who are in a hurry and need to check the weather for example, or check the traffic because it takes 3 clicks on your phone for the weather app. My last advantage for Print is that online news is way better quality with images and coloured images which pop out to the audiences and get the audience engaged with whats going on.

To a large extent its clear the internet has changed the whole world but also the industries in entertainment and news, so I do agree with the question. However its also important to acknowledge that lots of audiences are still old schooled and would rather not use the internet a lot and rather watch on their TV or to the radio or Newspapers.