Orkena's Media GCSE Blog

  Arctic Monkeys: Industry 1) How did the Arctic Monkeys first achieve success and build up their fanbase? Through myspace. (fans uploaded their music) 2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success? Because arctic monkeys themselves didnt upload the music, their fans did. 3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous? Arctic monkeys rose to frame when their own fans uploded their music, however ith one direction they were on X Factor who has millions of viewers and they were put together strategically to make money by Simon Cowell. 4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label? Arctic monkeys label is Domino and they sold 27million copies,they chose an independant record label in order to have freedom and control on what they do. 5) Looking at the wider music industry, has the internet be

  Industry 1) How were One Direction formed and how is this reflected in the music video for History? One direction was formed in X factor by simon cowells choice and this is reflected by the music video by the flashback clips. 2) What is vertical integration? You may need to check your book for this (or remind yourself  from this Year 1 blogpost .) Verticle integration is when a conglomerate owns alot of subsidaries which are not the same genre as eachother. 3) What is horizontal integration? (See link above for help again!) When a conglomerate owns a lot of subsidaries in the same genre. 4) How has technological convergence changed the way audiences consume music videos? Now we can use youtube and spotify etc. and stream songs online by downlaoding it onto one technological product. 5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to  read this te

  1) What are the key conventions of music video? Actors, performance, camerawork, narrative, visual effects...etc  2) What is intertextuality? When one media text references another media text. 3) When di d music videos first become a major part of the music industry?   Music videos were like fims and when popular people like the beatles and MJ made music videos they became really popular. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV launched and in the 1980s people started spending more money on music videos, making them gain popularity. 5)  How are music videos distributed and wat ched in the digital age? Now that youtube has launched, music videos are easily uploaded wher biliions of peopl e can acces them for free. ( Spotify, Apple Music Beats Music and Youtube Music)