Audience Effects Theory

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Passive audience: This means when audience takes away the direct message of the medias and believes  everything

Active audience: This is when the audience doesn't believe everything and they chose what to believe

Hypodermic needle theory: This means that audiences are always passive so they believe everything they read or watch on the media


INFORMATION/SURVEILLANCE: The news because the news is used to inform people about what happening all over the world.

PERSONAL IDENTITY: The music video with Justin Bieber called ''Holy'' is linked with personal identity because lower class people can relate with the video, parents can also relate with the video.


DIVERSION/ENTERTAINMENT: The horror movie ''Hush'' is linked with entertainment because of the dramatic scenes which are entertaining for people who like to have visceral pleasure.


RELATIONSHIPS:The reality show Love Island is linked with relationships because the whole show is basically based on dating and creating new relationships with strangers you just met on an island.

PG of Blue Planet.



In blue planet audience pleasures or gratifications are, firstly people who enjoy nature documentaries would have a gratification for information first of all because all nature documentaries are made for giving information to the audience so of course if someone enjoyed the video they would be getting lots of information from the video.Secondly another gratification for the audience is Diversion/Entertainment  because watching the documentary you get to see thing u cant see when your actually at the sea or beach because the documentary is showing you thinks from deep inside the ocean so the audience would be  entertained by watching the video, and also fascinated. I'm not sure but one of the Vs i would use with this type of video is Vicarious pleasure and i would use this because when watching you can kind of get a feel of how it would be to be the fish and to live in the sea so that's why i used vicarious pleasure.

Extension: My own paragraph



A gratification for this music video is personal identity because people who watch this may relate with Wilmer or with Justin and Ryan because Justin and Ryan are playing a lower class couple who went through hardships and are getting help from the parent (Wilmer) so the audience could be in the same situation for any one of the characters. Another gratification is the Relationship because with the two main characters you feel sympathy for them because of the situation they find themselves in by the end of the MV.
Also the audience could experience vicarious pleasure because they get to be in other peoples shoes through the perspective of the MV. It also has an element of voyeuristic pleasure too because your kind of watching the lives of people in the video but its being acted instead of happening for real.]

Extension 2:

I don't think that everyone believes what they see on the media because I definitely do not but i can understand why people think tat because some people for instance who support trump may believe all his tweets even though others know its all for publicity .



































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