Audience profile

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Industry and audience power essay

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As a result of the internet I think audiences have a stronger power to some extent than they used to but also the industries have some power due to producing whereas audience really controls the sales and viewing rates of the media product. In my opinion the internet definitely makes the audience way more powerful than 20 years ago. The changes in the music industries have had a drastic change for audiences, some of the changes include; streaming applications, for example spotify, YouTube, music and soundclound these streaming devices have increased the easier abilities for audiences to listen to music which also increase the rate of views on music to. Another change on music industries is that the music is now global so everyone In the world can listen to music for free however in the older days you had to but CDs and records or listen to the radio and they did not have online statistics for the popularity of the music. Now also the streaming apps have subscriptions where you have to
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Statement of Intent feedback and LR

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  Current mark: 5 Approximate grade: 5 WWW: This is a clear statement of intent with a good idea for a TV drama sequence that meets the science fiction/fantasy genre brief. There are some nice creative touches and a clear understanding shown of target audience. Specific reference to media language and representation holds this back from the upper levels. EBI: There’s a little too much narrative development – keep this to just a sentence or two so you are not using too many words on description. The biggest issue is a lack of specific media language planning – you say what shots you plan to film but not why you will do it and the effect this will have on the audience. You need to use terminology and discuss the connotations of the media language choices you are planning. The main areas to do this are the camera shots, mise-en-scene, sound or editing (write about specific camera shots you will use and what they will communicate to the audience, specific aspects of mise-en-scene in detail
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Reception theory

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 1) A preferred reading of a text is the mindset the producers want you to take away from the piece of media that they are showcasing to you. 2) The oppositional reading is the mindset the producers don't want you to take away from the piece of media, basically the opposite of a preferred reading. It is also the reading when people disagree with the advert and preferred reading. 3) In the trailer Harry Brown want the audience to feel like the teens are a threat and dangerous, he wants the audience to feel as if the teens are the evil or bad guy in the film e.g. the use of weapons and language used but also the clothes they are wearing and the body language. 4)People or teens may reject this mindset and have an oppositional reading because they don't believe the stereotype that ALL teens are a threat to vulnerable people and that teens are dangerous murders. 5) The preferred reading for the McDonald's advert is for the audience to see or watch it and to want to buy and eat t
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