Advertising: Key conventions

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1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?

I see a product image of the skittles they are trying to sell, i also see the Skittles logo on the packaging and the slogan at the bottom which clearly says ''Taste the rainbow''.

2) For each convention, write about how it might appeal to a target audience. 

The product image may appeal to the audience as it shows what they get if they buy the skittles and allows them to recognise the product easily. The colour scheme is rainbow which appeals to the audience because they are using very bright and bold colours.

3) What is the USP (unique selling point) for Skittles and how do you know?

The unique selling point in my opinion is the colours skittles use because its unique and not a lot of other sweet companies use such a variety of colours.




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