Galaxy AD w/ Audrey Hepburn

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 1) Why is the advert set in the 1950s? What audience pleasure does this provide? 

Galaxy done that because it gives the audience a nice nostalgic feeling while watching the advert.

2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all). 

The princess character is Audrey Hepburn the hero is the man who offers her the ride and the donor is the bus driver who gives her his hat.

3) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Firstly the equilibrium is Audrey sitting in the bus and the disequilibrium is the bus crashing into he market stall and then the new equilibrium is her riding in the car with the chauffeur

4) Who is Audrey Hepburn?

She is a very famous movie actress from the 1950s shes know as a fashion icon and for her great movies.

5) Why did Galaxy select Audrey Hepburn for this advert? 

Because Audrey Hepburn has classiness, luxury and they want her to represent the chocolate.

6) What is intertextuality?

When a text uses/links to another text in the media type.

7) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

The film is called Roman holiday, they done it by using the Rome settings and using the same makeup and outfits from the 1950s movie.

8) What are the connotations of Audrey Hepburn and celebrity in this advert? 

The connotations are luxury, classiness, stylish, feminine.

9) What representations of gender can you find in this advert?

The man is driving the women it subverts gender stereotypes because the woman is the boss and shes telling the man what to do.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.

In my opinion some are subverted because as i stated earlier Audrey is bossing the man around and hes driving her like shes his boss. But also they are reinforced because the woman is wearing heavy makeup and the ones working are all men.

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