OMO advert

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1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s?

As the stereotyped housewife like they are meant to be in the kitchen and cleaning.

3) How does the heading message ('OMO makes whites bright') and typography promote the product?

The font is in bold which allows the phrase to stand out

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The woman is wearing very heavy makeup and a very bold colour of red on her lips, she is hanging clothes which is unusual because usually you do not need to wear heavy makeup just to hang clothes in your own home.

5) Why is a picture of the product added to the bottom right of the advert?

So that the audience can recognise the product int he stores and that if they wanted to buy the product they know what it looks like.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

These colours are also used in flags such as the UK and France and also the USA. In my opinion Im not sure what they are trying to communicate.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

They use the repition of the words: bright, white, whiteness and brightness

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The representation i see is that women were expected to wear makeup and look good even though they are at home doing housework.(housewife stereotype)

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The producers wanted the readers to go buy the product int he stores after reading it.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

That it is sexist and men can also cleana nd work and women dont need to wear that much makeup at home.




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