Radio 1: Launch

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Historical, social and cultural context

 1) What radio stations were offered by the BBC before 1967?

Radio home, Radio third, Radio light

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

Radio 1, 2 ,3 and 4

3) What was pirate radio and why was it popular?

The pirate radio was a radio station led by people who would sail 5 miles from the British coast and play as much music as they want because the Radio laws dont apply outside of the British coast.

4) Why did pirate radio stop broadcasting in 1967?

Because the Marine Broadcasting Offences Act outlawed pirate radio stations.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

They hired people who worked for the pirate stations.

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle time was the rule that all radio stations were only allowed to play 5 hours of  music a day, this rule was put in place to protect music artists from not selling CDs.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

 Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

The first presenter was Tony Blackburn.

9) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

The show introduced more modern music to catch the eyes of teenagers, not as conservative as the other radio shows.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

The young adults and teenagers.

2) Why did Radio 1 initially struggle to attract young listeners?

Because the young people still thought BBC was boring and it didn't catch their eyes.

3) How is the BBC funded?

By the license fee which was £4 in the 1960s.

4) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967? 

The preferred reading would be that the young audiences would start listening to BBC instead of the Pirate radio. The oppositional reading is that the young audience still thought BBC was too old fashioned.


























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