Radio 1: Launch

-

Historical, social and cultural context

 1) What radio stations were offered by the BBC before 1967?

Radio home, Radio third, Radio light

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

Radio 1, 2 ,3 and 4

3) What was pirate radio and why was it popular?

The pirate radio was a radio station led by people who would sail 5 miles from the British coast and play as much music as they want because the Radio laws dont apply outside of the British coast.

4) Why did pirate radio stop broadcasting in 1967?

Because the Marine Broadcasting Offences Act outlawed pirate radio stations.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

They hired people who worked for the pirate stations.

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle time was the rule that all radio stations were only allowed to play 5 hours of  music a day, this rule was put in place to protect music artists from not selling CDs.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

 Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

The first presenter was Tony Blackburn.

9) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

The show introduced more modern music to catch the eyes of teenagers, not as conservative as the other radio shows.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

The young adults and teenagers.

2) Why did Radio 1 initially struggle to attract young listeners?

Because the young people still thought BBC was boring and it didn't catch their eyes.

3) How is the BBC funded?

By the license fee which was £4 in the 1960s.

4) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967? 

The preferred reading would be that the young audiences would start listening to BBC instead of the Pirate radio. The oppositional reading is that the young audience still thought BBC was too old fashioned.


























Comments

Post a Comment

Popular posts from this blog

Reception theory

-
Image
 1) A preferred reading of a text is the mindset the producers want you to take away from the piece of media that they are showcasing to you. 2) The oppositional reading is the mindset the producers don't want you to take away from the piece of media, basically the opposite of a preferred reading. It is also the reading when people disagree with the advert and preferred reading. 3) In the trailer Harry Brown want the audience to feel like the teens are a threat and dangerous, he wants the audience to feel as if the teens are the evil or bad guy in the film e.g. the use of weapons and language used but also the clothes they are wearing and the body language. 4)People or teens may reject this mindset and have an oppositional reading because they don't believe the stereotype that ALL teens are a threat to vulnerable people and that teens are dangerous murders. 5) The preferred reading for the McDonald's advert is for the audience to see or watch it and to want to buy and eat t...
Read more

Industry and audience power essay

-
Image
As a result of the internet I think audiences have a stronger power to some extent than they used to but also the industries have some power due to producing whereas audience really controls the sales and viewing rates of the media product. In my opinion the internet definitely makes the audience way more powerful than 20 years ago. The changes in the music industries have had a drastic change for audiences, some of the changes include; streaming applications, for example spotify, YouTube, music and soundclound these streaming devices have increased the easier abilities for audiences to listen to music which also increase the rate of views on music to. Another change on music industries is that the music is now global so everyone In the world can listen to music for free however in the older days you had to but CDs and records or listen to the radio and they did not have online statistics for the popularity of the music. Now also the streaming apps have subscriptions where you have to ...
Read more

Co-owner of a lonely heart: Analysis

-
Image
 Language and close-textual analysis 1) Write an NCIS analysis for the episode - using notes from the screening in class. Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) Co-owner of a Lonely Heart Narrative:  The shadow kin king fights to get his heart back, hurting the main character, she uses his powers for the better and heals her mum allowing her to walk, at the end of the ep she goes into a portal to the shadow kin dimension. Character:  The main character seems very strong because shes fighting the shadow kin king while also trying to understand her father who got out of jail. Iconography:  During the whole episode there are connotations of the sci-fi genre because of the appearing swords in her hands but also the flower creatures that are feeding on blood and meat which obviously doesn't exist in the real world which...
Read more