Daily mirror case study (Language, Audience, Industries, Representation)

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 Language

1) Write the definition of the following key language for newspaper front pages:

Masthead: The title of a newspaper or magazine: daily mirror...
Pug: Measles epidemic fear....
Splash Head: The lead story: no mmr no school...
Slogan: A short memorable phrase: fighting for you...
Dateline: Where they obtained the basic information for a story: friday april 26 2016...
Kicker: The headline placed on top of the main headline: kates bid to heal hurtful rift...
Byline: A line at the beginning of a news story: by marin bagot...
Standfirst: Block of text that introduces the story: there was an almost four fold...

2) How much does a copy of the Daily Mirror cost?

£0.95

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?

The royal family drama, James Bond movie, Measles vaccine, Tesco advert.

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

They are big events, they are political and entertaining, also informative.

5) What is the balance on the Daily Mirror front page between images, headlines and text?

There are lots of photos, only one article and a few headlines with the top stories.

Audience

1) What is the target audience for the Daily Mirror?

Ages 65+ and C1 C2 DE social classes.

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

Elder poeple are more interested in the royal family and country news more than entertainment.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Maybe personal identity because they may recognise celebs or may relate to the articles. Also entertainment because there may be stories about entertaining celebs that people may like.

4) Why are print newspapers generally read by older audiences?

They are very political, are traditional also a conservative based newspaper.

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

Its about drama between the royal family which is popular with daily mirror readers.


Representation

1) What political party does the Daily Mirror support?

Labour

2) How does the Daily Mirror usually represent rich and powerful people?

In the royal families case they are represented as 'normal' and just like everyone. However in politicians case, for e.g Boris Jhonson hes rpresented as a ule-breaking PM.

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

They are presented as popular people ofcourse and important to the Daily Mirror audience.

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

As a 'normal' family.

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

Because the audience are working to middle class people who have normal lives in the UK, and they would want to relate their audience with the royal family.

Industries

1) What company owns the Daily Mirror?

MGN Ltd, part of Reach PLC, which used to be called Trinity Mirror.

2) What is the Daily Mirror's circulation in 2021? How many papers did the Daily Mirror used to sell back in the 1990s?

They used to sell over 5,000,000 copies and now they sell around 350,000.

3) Why has the newspaper industry struggled in the last 20 years?

Because of the internets succession and phones, its now easier for people to acces news on their phones with no extra cost, its also quicker than waiting for the papers to print.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

-Created a website and social media accounts.
-They provide online content for free.
-Created a social media strategy.
- And has news based content that is updated regularly.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Familiarity: UK is familiar with the Royal family

Surprise: It is unexpected because the brothers werent talking.

Elite nations and people: The royal family are elite people that more than 90% of the UK know about.

Balance: the story is balancing the NO MMR NO SCHOOL story.

Immediacy: At the time it was very recent.
















































































































































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